Have Card, Will Travel: MBTA Introduces Mobile Credit Card Payment Option
Keolis Commuter Service, operating the Massachusetts Bay Transportation Authority's rail system, needed better insight into ticket and revenue numbers.
About this Case Study
Keolis Commuter Service operates the Massachusetts Bay Transportation Authority’s rail system, the fifth largest in North America. The rail operator needed better insight into ticket and revenue numbers than the MBTA’s paper ticket system provided. To create a new marketing and promotional campaign that would boost ridership and optimize schedules, Keolis needed readily available, in-depth data that could form the basis of its new growth initiative.
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