---
title: Why You Shouldn't Underestimate Coupons as a Promotional Tool
description: Yes, really. Coupons are still the top-performing marketing and promotional tools for businesses.
image: https://info.starmicronics.com/hubfs/Cover%20Images/eBook%20Covers/coupons-promotional-tool_ebook.png
---

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# Why You Shouldn't Underestimate Coupons as a Promotional Tool

Yes, really. Coupons are still the top-performing marketing and promotional tools for businesses. 

## About this E-Book

Who doesn’t love saving money and receiving free items or services? Coupons incentivize customers to make repeat purchases. The “2K17 Valassis Coupon Intelligence Report” revealed that 84% of shoppers surveyed said coupons influence what products they buy. At the same time, 86% of people said they were persuaded to purchase a new product because they had a coupon.

**Download this e-book to discover**:

- Benefits of digital and print coupons
- Which types of customers are most interested in coupons
- Other great uses for receipt technology

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